Inflation and tariff policies have increased prices for menstrual products significantly in recent years. The average price of these items, including sanitary pads and tampons, has risen nearly 40% since 2020, from approximately $5.37 to $7.43 per unit, according to Chicago-based market research firm Circana.
Despite a 30% growth in dollar sales for menstrual products during the same period, sales volume has decreased by around 6% since 2022, as reported by NielsenIQ. The consumer price index (CPI) data indicated a 2.4% annual inflation rate, reflecting a broader trend of rising prices in personal care products, which surged by 22.1% from January 2020 to February 2025.
Factors contributing to higher costs include tariffs imposed on menstrual products, particularly those containing cotton. In 2025, the U.S. collected $115 million in tariffs, up from $42 million in 2020. Most menstrual products are imported from Canada, China, and Mexico, countries that have faced varying tariff levels since 2020.
Additionally, some states impose sales tax on menstrual products, known as the “pink tax.” Tennessee, Mississippi, and Indiana have the highest sales tax rates at 7%. The impact of combined inflation and tariffs has raised concern about affordability for consumers, as many people feel forced to choose between essential expenses.
Accelerating costs have prompted some consumers to explore alternatives, such as reusable menstrual products. Companies like Saalt report increased interest in their offerings, with products such as menstrual cups potentially saving users significant amounts over time compared to single-use items.
Major manufacturers, including Procter & Gamble and Kimberly-Clark, have acknowledged the financial strain from tariffs and inflation, leading them to reevaluate product lines. Some experts suggest this increased pressure may result in companies divesting from lower-margin female care segments.
The trend toward reusable products could further impact the sales of traditional menstrual items, as consumers look for more affordable and sustainable options. As market dynamics shift, new brands are emerging to cater to changing consumer preferences.
Source: Reported based on publicly available information from www.cnbc.com.
