Adtalem Global Education has announced it will change its name to Covista, reflecting its exclusive focus on health-care education. This decision, made under CEO Steve Beard, follows a strategic shift initiated in 2021 aimed at addressing gaps in the health-care workforce pipeline.
Covista is positioned as a significant entity in the U.S. health-care landscape, with 24,000 health-care professionals graduating annually, representing about 10% of the nation’s nurses. The organization also educates more MDs than any other institution in the U.S. and serves as the top provider of veterinary medicine doctors.
Beard noted that the term Covista combines “Co,” indicating community, and “vista,” implying a shared vision for future health-care careers, particularly for historically underserved populations. He emphasized that a brand’s value lies in its delivery of promises rather than merely in its name.
The name change follows Adtalem’s previous rebranding in 2017, when it emerged from DeVry Education Group’s legal challenges. Despite the renaming, the schools under Covista’s umbrella will retain their names, allowing them to align with a broader enterprise vision.
Covista aims to address industry challenges, including a national shortage of health-care workers, with over 8.4 million open health-care jobs currently in the U.S. A recent poll indicates that staffing shortages are compromising care quality, highlighting a pressing operational crisis in health care.
To combat these challenges, Covista has initiated partnerships with employers to provide tuition support and job commitments for graduates. Programs such as one between Chamberlin University and SSM Health aim to produce more than 400 new nurses annually.
However, the organization faces challenges due to recent policy changes limiting federal student loans for graduate degrees. Beard expressed optimism regarding the future demand for health-care professionals, driven by an aging population and the necessity for innovative solutions within the workforce.
Source: Reported based on publicly available information from www.cnbc.com.
