Paytm earmarks Rs 100 crore for marketing projects during festive season

Paytm

Digital payments and monetary services firm Paytm on Monday said it has allocated Rs 100 crore for marketing projects throughout the ongoing joyful season, that include cashback deals, promo of UPI, postpaid service of ‘Buy Now, Pay Later on’ and wallet businesses.The company has started’Paytm Cashback Dhamaka ‘as part of the marketing campaign for users in all districts of India and with unique concentrate on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka.”The company and its partners will allocate Rs 100 crore for marketing activities throughout the joyful season. These campaigns will be lined up to promote digital payments in India and inform users about Paytm UPI for money transfers, Paytm Wallet and Paytm Postpaid (Buy Now, Pay Later)for invests, to drive financial addition across the country,” Paytm stated in a statement.The project will continue till November 14.

“During the peak joyful season, everyday 10 fortunate winners will win Rs 1 lakh each, 10,000 winners will get Rs 100 cashback, while another 10,000 users will win Rs 50 cashback. Closer to Diwali(November 1-3) users can win approximately Rs 10 lakh daily,”the statement said.The cashback will be offered on using Paytm for their mobile, high speed DTH charges, energy bill payments, money transfer, booking travel tickets, paying credit card bills, scheduling movie tickets, FASTag payments, transactions at online and offline kirana stores etc.According to the company’s draft red herring prospectus filed for IPO

, Paytm has reported the highest gross merchandise worth of Rs 4.03 lakh crore in the payments industry.”Our aim is to drive financial addition in India by empowering increasingly more users with digital payments. Today, users concern Paytm for payments of their utility bills, charges, money transfers to name a few services. The Paytm Cashback Dhamaka has been released to celebrate the joyful season with our users and offer them exciting cashback and benefits,” a business spokesperson said. Published at Mon, 18 Oct 2021 01:09:23 -0500