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Sindhu named athlete ambassadors for IOC's 'Believe in Sports' campaign

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Sindhu named athlete ambassadors for IOC's 'Believe in Sports' promotion

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Image Source : GETTY PHOTOGRAPHS

File photo of PV Sindhu.

World champion and Olympic gold medallist P V Sindhu and world no 11 Canada’s Michelle Li have already been nominated as athlete ambassadors for Overseas Olympic Committee’s ‘rely on Sports’ promotion, the Badminton World Federation said on Monday.

The set have been global ambassadors for BWF’s ‘i am badminton’ campaign since April a year ago.

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“it really is an honour is selected because of the IOC as an ambassador. I remain alongside my fellow professional athletes when you look at the combat any style of infidelity or competition manipulation. Together our company is stronger,” Sindhu said in a release.

Lavishing compliments on Sindhu, Badminton Association of Asia (BAI) general assistant Ajay Singhania said: “this is certainly a recognition of her sincerity, fair-play and integrity to the online game she’s got dedicated and played through the woman sporting years.

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“We at BAI are incredibly pleased and happy to see this winner athlete is plumped for with this coveted honour during the world stage.”

In badminton, manipulation or match fixing, includes affecting the course and/or outcome of a badminton match so that you can get a benefit for the person or others.

“most of us wish to be on the same begin line. It’s so important is reasonable as that’s a real representation of exacltly what the ability is,” said 2014 Commonwealth Games champ Li.

As part of the promotion, Sindhu and Li is engaging using the badminton athlete neighborhood through internet based webinars and social media communications to highlight the potential risks involved and teach all of them on how to safeguard and protect by themselves in light of possibilities to manipulate their particular competitors.

“competitors manipulation is an extremely international issue and protecting truthful players is a high concern for BWF,” BWF secretary general Thomas Lund stated.

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“By joining forces using IOC in nominating two of your most popular players, Pusarla (Sindhu) and Li as ambassadors, we believe we can have a positive impact in the battle to protect integrity in recreation.”

The campaign was released in 2018 to improve understanding among professional athletes, coaches and officials about the risk of competitors manipulation.

Published at Mon, 03 May 2021 10:42:06 +0000

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