TOKYO, JAPAN – Official campaigning for Japan’s House of Representatives election began on January 27, 2026, ahead of the vote scheduled for February 8. Prime Minister Sanae Takaichi, alongside representatives from the Japan Innovation Party, kicked off the campaign in Tokyo’s Akihabara area.

The election is seen as a critical assessment of Takaichi’s leadership, as she has asserted that the outcome will determine her future as prime minister. Analysts note that this election functions as a referendum on her popularity, with Takaichi leveraging her personal approval ratings, which have recently exceeded 70%, to garner support for the ruling Liberal Democratic Party (LDP).

Despite Takaichi’s personal popularity, the LDP’s overall support remains lower at just under 30%. The party’s recent electoral challenges included losses in both Lower and Upper House seats, attributed to previous leadership issues. Takaichi leads a newly formed coalition with the Japan Innovation Party, having ended a longstanding partnership with Komeito.

Voter concerns extend beyond Takaichi’s leadership to issues such as the economy, with persistent inflation, declining real wages, and a weakening yen significantly affecting household sentiment. Inflation has surpassed the Bank of Japan’s target for 45 consecutive months, and recent data indicates a full year inflation rate of 3.2%.

The LDP and Japan Innovation Party held a slim majority in parliament prior to its dissolution, commanding 230 out of 465 seats. However, the emergence of a new centrist alliance between Komeito and the Constitutional Democratic Party of Japan poses a greater challenge to Takaichi’s coalition. The coalition’s historical voter mobilization efforts could impact voter turnout and election results.

Amidst these dynamics, Takaichi has proposed a record $783 billion budget for the upcoming fiscal year, accompanied by a $135 billion stimulus package aimed at alleviating rising living costs for households.

The upcoming election is characterized by significant stakes, as both Takaichi’s leadership and the economic landscape are put to the test. Analysts suggest that high voter turnout could be critical to the outcome, potentially influencing the strength of both Takaichi’s support and the unified opposition.

Source: Reported based on publicly available information from www.cnbc.com.